Cookies

WHAT ARE COOKIES?

When we talk about cookies, we are talking about small (temporary) text files that we send to your device. We may also use similar digital techniques, such as JavaScript, HTML 5, device fingerprints, etc. We collectively refer to these digital techniques as “cookies” in this Cookie Policy.

WHY DO WE USE COOKIES?

Cookies can be used for many different purposes. In the first place, these cookies enable you to use the basic functionality of the website: they remember your selection and the choices you make to improve your experience on our website. They help with the cart creation and checkout process, as well as security issues and regulatory compliance. We call them “functional cookies”.

Cookies can also be used to further develop and improve the functionality of our website by analyzing usage. In some cases, they improve the speed at which we can process your request and allow us to remember the site preferences you have selected. You can choose not to agree to our use of these “analytical cookies”.

These cookies pass data to our data analysis tools. When you visit our website, we can determine which marketing channel you came from (eg Google AdWords, email newsletter), which pages you viewed, which items you added to your shopping cart and which products you purchased. We also receive information about how you use and interact with our websites and the time you spend there. Our website's server also collects basic information related to the request made from your browser when you visit the websites. This data may include information about the date and time of your last visit, the time of the browser request, your IP address, basic http header information (such as a referral URL and a user agent) and a previous URL provided by your browser has been requested.

Third, “social media and advertising cookies” allow you to connect to social networks and share content from our website on social media. Information we obtain through advertising cookies is used to store your personal advertising profile. These cookies also help us to include you in a particular online audience in our Data Management Platform (DMP).

The DMP collects information about how our consumers respond to our products, brand and advertisements. This information is collected from various sources that are available to us offline, online and mobile, for example when you visit our website. In addition, it is enriched with information collected by others, such as data about the local weather. Based on that information, the DMP can help our marketing teams find and define relevant segments of online audiences to best tailor marketing campaigns to them, both within and beyond Calvin Klein's digital channels. If your digital marketing profile falls within such a segment, you are likely to receive our advertisements, tailored to the interests of the segment in which we have placed you on Facebook, Google properties, online properties of so-called affiliates and other online and offline locations and materials , which is targeted advertising.

We may also use the data for retargeting by showing you a targeted ad on a third party website that is associated with an event on our website, for example a specific purchase that has been canceled.

In addition, Facebook, Google and other online actors can independently register your use of our advertisements. Please read the privacy policies of such third parties as we are not responsible for the personal data they process for their own purposes.

You can choose not to agree to our use of these “social media and advertising cookies”.

The actual cookies we use are listed and described here.